Blame

There is a tendency for people to construct a reality of which to their particular advantage. When we walk into shopping malls, the architecture is such that it is created to maximize eyeballs and traffic into particular areas. Music are played to the effect that influence buying decisions. This works only if you have a particular outcome or objective in mind: of which perhaps is to maximize traffic flow or increase sales.

This on other hand, does not work if you do not know what you are going to do next or especially things that you are not able to quantify. The only effect that one would achieve from such structured patterns is such that the ultimate outcome is something quantifiable and not something experiential. Insofar, this is because, experiential in itself is not quantifiable.

Can you imagine going to a shopping mall- where it's only objective is say therefore to make everyone happy but does not really know how to measure it. Ultimately, what happen is that people would come into the shopping mall would come yes, but they will not leave and neither would they buy anything whatsoever- simply because being there makes them happy.

Hence when we attempt to circumvent reality of which to create decisions to our particular advantage, one must be clear of what one is trying to achieve. Rather than, haphazardly having one singular objective in mind, be it benign or malign, the ultimate outcome would always turn out to your disadvantage- simply because you paid too much effort into something that you don't even know what you want from it.

When you walk into embassy or imposing government institutions, the architecture on the other hand foreboding. The doors are small, and the structure is almost concrete in nature- and sometimes can be quite unfriendly. There is a sense of tension and security within the environment- this is to create a sense of safety and power onto the audience. Imagine, if one is attempting to build a shopping mall-like embassy, do you feel safe walking into your country's embassy and with "Lana Del Rey" playing in the background and people idling away at the cafe sitting for hours with their laptop. You would think someone is conducting a surveillance mission there.

Hence therefore, when we wish to circumscribe reality and especially one whereby someone is trying to create a decision to it's particular advantage, it is best to think of what one is trying to achieve rather than an unadulterated pursuit of one particular objective.

Therefore, one should not blame people for not buying from a shopping mall with an embassy-like architecture and silence as it's background noise. One should really reflect on one's incapability to manipulate mise-en-scene to it's best advantage rather than blame on the audience incapable to play ball with what is really just inept contextual construction.

Never blame the customer/audience, blame yourself for not understanding them.

Remember who is the active and passive actor: Why should the passive actor be compelled to be active in the first place. And you blame the passive actor for being actor- so do you blame the dog for being a dog?